Management by Wandering on Linkedin: Part 1- Introduction

Due to the rise of social media, an increasing number of executives at all levels are posting updates about their careers on LinkedIn.

Whether sharing updates, responding to corporate updates, posting positions, or learning more about their firm’s environment, leaders across organizations are spending more time on LinkedIn.

Company updates from various areas on LinkedIn become one of the main motivations for visiting the site for organizations that are geographically dispersed.

Numbers also indicate that more CEOs may be using the network, with over 58 million users and over 830 million members.

The term “management by roaming around” became popular in the 1970s, thanks in part to Hewlett Packard executives. We may expand the idea in the digital era to “Management by Wandering on LinkedIn.” Today’s leaders peruse LinkedIn and consume content posted by their teams, businesses, competitors, etc., which may affect how they decide.

Marketers should be aware of this trend and take it into consideration when developing their content strategy.

Here are some pointers for publishing materials that could affect decision-makers:

1. The title should discuss the big picture or the significant impact.
2. The post’s summary should convey thought leadership (in an implied way)
3. Use only high-quality images and videos
4. Do not use lengthy videos; limit them to 30 secs
5. Don’t upload an excessive number of photos

Next Part – https://blogaboutmarketing.com/management-by-wandering-on-linkedin-part-2/