Business-to-business (B2B) marketing is a challenging domain, especially when aiming to secure the attention and loyalty of top customers. In the digital age, with information overload and the constant lure of smartphones, it’s harder than ever to engage top executives. […]
As technology continues to advance, businesses are constantly looking for innovative ways to improve their marketing strategies and increase their customer engagement. One emerging technology that can be used for marketing is chatbots powered by artificial intelligence, such as ChatGPT. […]
As marketers work on conceptualizing, planning and delivering campaigns to achieve business outcomes, there are few essentials which, if included in the campaign recipe, can achieve wonders! These three ingredients have the power to transform a dish from ordinary to […]
Many organizations have a practice of creating emblems or names for certain initiatives or campaigns. Most of these have a modest lifeline and limited appeal to audiences beyond the organization. The recall is restricted among teams and divisions inside organizations […]
Part 1 of the blog introduced the concept of “Management by Wandering around on LinkedIn”. This blog shares some tips on how marketers can leverage this trend. Tip #1: The post title should talk about the big picture. Biggest, largest, […]
Due to the rise of social media, an increasing number of executives at all levels are posting updates about their careers on LinkedIn. Whether sharing updates, responding to corporate updates, posting positions, or learning more about their firm’s environment, leaders […]
Part 1 of the blog on ‘Building a mindset for using AI in Marketing’ sets up a basis for building a mindset to unlock the potential of using AI in marketing. Part 2 of the blog will explain the four […]
Artificial intelligence, or AI, is a topic that is frequently discussed nowadays. It can be used in a variety of fields and jobs. This blog offers some advice on how marketers can start small today and watch their marketing efforts […]
